How to Prepare for Amazon Prime Day 2024

Optimize your Amazon store for Prime Day with robust advertising, pricing strategies, customer support, and post-event tactics. Maximize sales and customer satisfaction with these tips from Junglytics.

Tom Rohlf

May 31, 2024

July is right around the corner, which means Amazon Prime Day 2024 is right around the corner. Prime members love this e-commerce holiday because it means great deals and discounted products. The first Prime Day happened on July 15, 2015, to commemorate Amazon’s 20th birthday and has been celebrated every year since.

But while Amazon shoppers are researching offerings and bargain hunting—what are Amazon sellers like you supposed to do to prepare for Amazon Prime Day 2024?

I decided to ask my AI-powered Junglytics Assistant about what I should do to prepare for Prime Day.

Just type your prompt into Junglytics Assistant and get fast answers from the AI.

And here’s what I got back. Note that all of these tips were included in the Junglytics Assistant’s response—but I added some additional commentary based on my own experience as a long-time Amazon seller.

Your Guide to Preparing Your Amazon Store for Prime Day

Amazon Prime Day is one of the biggest shopping events of the year, offering sellers an incredible opportunity to boost sales and attract new customers. To help you make the most of this shopping frenzy, we've put together a guide to preparing your Amazon store for Prime Day.

Start With Inventory Management

Adequate inventory is the cornerstone of a successful Prime Day campaign.

Here’s how to ensure you're well-stocked: Analyze your past Prime Day sales data and other high-traffic events to forecast your inventory needs. Make sure you have enough stock to meet the anticipated surge in demand.

A snapshot of units sold, sales, and profits from Prime Day last year.

Touch base with your suppliers and understand your logistics: Communicate with your suppliers to ensure timely restocking. Consider using Fulfillment by Amazon (FBA) for efficient storage and quicker shipping. Remember that lots of Amazon shoppers choose Prime because it offers fast shipping times. This can be a competitive advantage for your business.

Optimize Your Amazon Product Listings

First impressions are crucial. Make sure your product listings are fully optimized with these tips.

Only use high-quality images: Grainy or irrelevant photos will sink your conversions. Use high-resolution images showing your product from multiple angles. Include lifestyle images to help customers visualize the product in use.

This image displays various product options in one shot, offering customers more choices to consider.

Include detailed product descriptions: Craft compelling product titles, bullet points, and descriptions filled with relevant keywords. Highlight key features, benefits, and uses to attract potential customers. It’s wise to see what your competitors include in their product descriptions and to read their customer reviews. This clues you in on potential opportunities to differentiate your offerings and preempt possible customer questions or complaints.

This listing image from Cuddle Club lists popular product features to educate shoppers.

Embrace enhanced content: The more engaging your listing page is, the better your conversion rate will be. Utilize Amazon A+ Content to provide richer product information through enhanced images, videos, and comparison charts.

An example of Amazon Amazon A+ Content from the Cuddle Club brand.

Create Attractive Promotions and Discounts

Prime Day shoppers love deals. Here’s how to make your promotions stand out.

Fire up your lightning deals and coupons: Schedule Lightning Deals, which are limited-time promotions that can drive significant sales. Use coupons to offer additional discounts and attract more buyers.

Shout out your discounts in your ads: Make sure your Prime Day deals are prominently displayed in product titles, descriptions, and images—so customers know exactly what bargains they are getting.

Develop a Robust Advertising Strategy

Speaking of advertising, Prime Day is prime time to capitalize on a well-thought-out advertising strategy.

Jump on your PPC campaigns: It’s okay to get aggressive by increasing your budget for Pay-Per-Click (PPC) campaigns. This ensures your products show up for high-traffic keywords and garner high attention from prospective buyers. Focus on your top-performing keywords and Sponsored Products campaigns to maximize your investments.

It only takes a few seconds for Junglytics Assistant to generate a line graph of recent advertising metrics.

Think about Amazon DSP: Consider using Amazon's Demand-Side Platform (DSP) for broader reach through display advertising, both on and off Amazon.

Retarget past shoppers and buyers: Employ retargeting strategies to re-engage customers who have viewed your products but haven’t completed a purchase. Sometimes your lower prices are all it takes to turn “the one who got away” into a buyer.

Fine-Tune Your Pricing Strategy

Competitive pricing can make or break your Prime Day success. Here’s what to consider.

Offer competitive pricing: Use dynamic pricing tools to adjust your prices in real-time based on competitor activity. Keeping your prices competitive is key to winning the Buy Box and maximizing sales.

Embrace product bundling: Product bundling is useful for a few reasons. First, it provides added value to customers who may be more inclined to hit the “buy” button. Second, it increases order values. Third, it can be a clever way to offload sluggish inventory.

Prepare for Increased Customer Support

With increased sales come increased customer service demands. Be ready to handle them efficiently.

Muscle up your customer service: Ensure your customer service team is prepared for a higher volume of inquiries. Offer prompt and helpful responses to maintain high customer satisfaction.

Ensure your returns policy is crystal clear: Clearly communicate a customer-friendly returns policy to build trust and confidence. Include this on your listings as needed.

Utilize Amazon Data Analytics Tools

Tools inside and outside of Amazon can help you manage and optimize your Prime Day performance.

See your Prime Day Dashboard: As for tools within Amazon Seller Central, use the Prime Day dashboard to monitor your performance in real-time and make informed adjustments on the fly.

Use Junglytics for in-depth business reports: Analyze sales data, profits, traffic, advertising, and conversion rates with Junglytics to identify what’s working and where improvements can be made.

A brief look at top-selling products from Prime Day last year along with suggestions on how to improve.

Post-Prime Day Strategy

Once Prime Day has come and gone, you’ll want to review what went well and what could be improved for next year. Here are some tips to help you make the most of your post-Prime Day strategies.

Review and analyze your Amazon business performance: Use Junglytics to conduct a thorough analysis of your Prime Day results to highlight what worked well and identify areas for improvement.

A Junglytics data analysis of units sold and profits before, during, and after Prime Day last year.

Encourage reviews: After Prime Day, encourage customers to leave reviews and feedback on their purchases. A boost in the number of positive reviews can help you improve organic ranking and traffic. Plus, it could entice more purchases from customers who put stock into the opinions of other buyers.

Send follow-up offers: Want to keep customers coming back for more? Of course, you do! Everyone loves to maintain the momentum of a good sale. Follow-up offers keep shoppers on the hook and can convert one-time buyers into loyal customers.

Are You Pumped for Amazon Prime Day?

By following these comprehensive strategies suggested by Junglytics Assistant, you can optimize your Amazon store for Prime Day and maximize your sales and customer satisfaction.

Are you ready to make this Prime Day your most successful yet? Start preparing now and watch your sales soar.

Check out a self-guided demo of Junglytics today.

Or start a free trial to see what Junglytics can do for your Amazon business data needs.

ABOUT THE AUTHOR

Tom Rohlf

Tom has been selling on Amazon since 2014 - He exited his first business (Playerten.com) in 2019 and is the CEO and Co-founder of Cuddle Club an Amazon native children's clothing brand.

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